Mudita Moment
project context
This project was developed at Mudita as part of an entry into a new product category: automatic watches. The brief focused on creating a timepiece that embodied simplicity, functionality, and timeless design, while aligning with brand philosophy of mindful, purpose-driven products. The project was realized in cooperation with Polish watch brand Błonie. Photos by Kora Bułanow
Client
Mudita
Year
2021
question
The challenge was to translate the brand's values into the design of a minimalist automatic watch. The goal was to create a product that told a meaningful story while maintaining simplicity, and to introduce a unique feature with minimal production complexity. Drawing inspiration from mindfulness and calmness, breathing exercises were incorporated into the watch—an object typically associated with time, rush, and stress. This feature promotes relaxation, aligning with the brand's focus on wellbeing.
solution
A minimalist wristwatch designed to reduce stress through integrated breathing exercises. The dial features 15 markings for timed four-second intervals, guiding users through calming breathing routines. Powered by the Miyota 9015 automatic movement, the watch combines craftsmanship with sustainability, featuring vegan straps (cork, Desserto®, and Bananatex®), along with durable stainless steel and sapphire crystal glass. This design emphasizes quality and sustainability, supporting mindfulness and well-being.
